CITIZEN promotes “Promaster” line at high-demand Kansai International Airport

Recognizing CITIZEN’s need to generate inbound demand as well as foreign interest, KOA-SHA JAPAN screened out several potential locations and proposed the most outstanding points at Kansai International Airport – International Arrival Hall.   The location is one of the best places to advertise for foreigner market with high volume of visitors in the near […]

ANESSA puts effort into strengthening awareness toward sport community

SHISEIDO has started advertising communication of “ANESSA” since Spring 2019 using athletes such as Osaka tennis players as brand ambassadors. “ANESSA” is the sunblock brand which is popular not only in Japan but also in Asia.   Taking advantage of the excitement of sports toward the Tokyo Olympic 2020, the campaign aims to attract people […]

One touch on FUKUBUKURO, the first POI projects exclusively developed by Koa-Sha Group

“FUKUBUKURO” also known as “lucky bag”, is a Japanese New Year custom in which merchants make grab bags filled with unknown random contents and sell them for a significant discount. The goal is to create surprise and enjoyment for customers. Inspired by that tradition, “FUKUBUKURO” application was created and developed as the first global project […]

FEEL JAPAN 2019 marks the fifth year of dedicating to promote Japan-Vietnam culture exchange

In August 2019, Feel Japan came back with more exciting activities and unique opportunities to promote Japan tourism, culture, and cuisine as well as to introduce high-quality products to HCMC citizens. On two days of the event, about 38,000 visitors came and endorsed the signature atmosphere with thousands of special and exclusive offers from Japan […]

SHISEIDO JAPAN

SHISEIDO JAPAN creates a walk into an “Autumn Ginza”

In Autumn 2018, Koa-Sha Japan carried out the concept of “Autumn Ginza” by decorating the street with vintage-style flag advertisements for Shiseido Japan. Each flag was an illustration originated by Komura Settai, the well-known Japanese painter from the Meiji period to the early Showa period. The concept highlighted the enjoyment of women at Ginza during […]