Reveal the “RECIPIST” couple

“RECIPIST” is a skincare brand produced by SHISEIDO.   As brand ambassadors, popular young actor and actress play the role as “RECIPIST” couple.   At Shibuya station, big boards of the couple poster are set up. The posters are laminated by decorative Polaroid cards which can be freely peeled off by visitors. Because of the […]

BROTHER INTERNATIONAL VIETNAM – A journey of 10-year growth and brotherhood

2019 marks an important milestone of Brother International Vietnam company – the 10th anniversary. This is a meaningful occasion for every member to look back at the establishment and development journey to achieve their success until today.   Koa-Sha Vietnam is honored to handle the special event celebrating Brother Vietnam’s anniversary held in early July […]

RAKUGO show – Story of interest and amusement

Beginning of the Reiwa era, International Rakugo artist – Katsura Koharu Danji had a world tour with subtitles in languages of more than 20 countries. For the first time in Vietnam, the Nonprofit Organization – International Rakugo Promotion Committe had chosen Koa-Sha Vietnam to be the producer of the show. Rakugo Show, held on June […]

CITIZEN promotes “Promaster” line at high-demand Kansai International Airport

Recognizing CITIZEN’s need to generate inbound demand as well as foreign interest, KOA-SHA JAPAN screened out several potential locations and proposed the most outstanding points at Kansai International Airport – International Arrival Hall.   The location is one of the best places to advertise for foreigner market with high volume of visitors in the near […]

ANESSA puts effort into strengthening awareness toward sport community

SHISEIDO has started advertising communication of “ANESSA” since Spring 2019 using athletes such as Osaka tennis players as brand ambassadors. “ANESSA” is the sunblock brand which is popular not only in Japan but also in Asia.   Taking advantage of the excitement of sports toward the Tokyo Olympic 2020, the campaign aims to attract people […]

One touch on FUKUBUKURO, the first POI projects exclusively developed by Koa-Sha Group

“FUKUBUKURO” also known as “lucky bag”, is a Japanese New Year custom in which merchants make grab bags filled with unknown random contents and sell them for a significant discount. The goal is to create surprise and enjoyment for customers. Inspired by that tradition, “FUKUBUKURO” application was created and developed as the first global project […]

FEEL JAPAN 2019 marks the fifth year of dedicating to promote Japan-Vietnam culture exchange

In August 2019, Feel Japan came back with more exciting activities and unique opportunities to promote Japan tourism, culture, and cuisine as well as to introduce high-quality products to HCMC citizens. On two days of the event, about 38,000 visitors came and endorsed the signature atmosphere with thousands of special and exclusive offers from Japan […]

SHISEIDO JAPAN creates a walk into an “Autumn Ginza”

In Autumn 2018, Koa-Sha Japan carried out the concept of “Autumn Ginza” by decorating the street with vintage-style flag advertisements for Shiseido Japan. Each flag was an illustration originated by Komura Settai, the well-known Japanese painter from the Meiji period to the early Showa period. The concept highlighted the enjoyment of women at Ginza during […]

Citizen introduced the latest line of watches via wrapping buses in Ho Chi Minh City

Citizen Watch Co., Ltd. is best known for its elegant watches and is the core company of a Japanese global corporate group based in Tokyo. With the key message “Better Start Now”, Citizen have introduced the latest line of watches with sophisticating technologies to enhance the future of watches, such as the proprietary light-powered “Eco-Drive” […]

FEEL JAPAN IN VIETNAM 2018 attracted more than 30,000 visitors in this annual 02-day festival

The “Feel Japan in Vietnam 2018” festival was taking place in Ho Chi Minh City on July 14 – 15 at White Palace Convention Center with more than 30,000 visitors, which brought to them the most interesting and closest view of Japanese culture, travel, shopping and food experience in this summer. The event concept and […]